Marketing and Communications Coordinator

Job Summary

We are seeking a dynamic and energetic Marketing and Communications Coordinator to lead White Earth Tribal and Community College's messaging, digital presence, and outreach initiatives. This role is vital in developing innovative marketing strategies, managing multichannel campaigns, and fostering strong relationships with our target audiences. The ideal candidate will thrive in a fast-paced environment, leveraging their expertise in content creation, digital marketing tools, and cross-functional collaboration to elevate the college's visibility and engagement.

Responsibilities

• Strategic planning: develop and maintain marketing strategies and marketing budgets
• Brand management: develop brand strategies and plans to maintain brand consistency
• Market research: conduct and analyze market research to improve recruitment efforts
• Campaign management: plan, design, implement, and manage marketing campaigns
• Content creation: design, write, and produce promotional materials
• Data analysis: measure and report on marketing efforts and effectiveness
• Maintain and optimize website content

For a full list of job duties and responsibilities please visit our website https://www.wetcc.edu/employment-careers/

Skills

• Strong proficiency in SEO techniques, Google Analytics, Google AdWords, Facebook Advertising, and marketing automation platforms.
• Expertise in multichannel marketing strategies including social media marketing, email campaigns, print advertising, and digital content creation.
• Skilled in Adobe Creative Suite (Photoshop, Illustrator), Canva or other digital tools for graphic design tasks; proficient in HTML for website updates;
• Demonstrated ability in content marketing, copywriting, demand generation marketing, and web analytics reporting.
• Proven experience managing marketing projects from inception to execution.
• Excellent team leadership skills with a track record of managing diverse teams focused on marketing management and campaign success.
• Strong research capabilities combined with data-driven decision-making skills to optimize performance across all channels.
• Ability to coordinate cross-functional collaboration effectively while managing multiple priorities within budget constraints.

Minimum Qualifications

• An associates degree in marketing, communications, public relations, business administration (marketing emphasis), or a closely related field.
• Two (2) or more years of work experience in marketing, communications or a closely related field.
• Experience developing and implementing strategic marketing and communications plans.
• A combination of education and work experience may be considered.
• Valid driver’s license and insurance to travel as needed.

Applicant Materials Preferred

Resume, cover letter, three professional references, completed WETCC application, and background check consent form. The application and consent form can be found at www.wetcc.edu/employment-careers

Benefits

WETCC offers a comprehensive benefits package for full-time employees, including company-paid life and disability. Other benefits include Health, Dental, HSA with company match, additional life insurance, accident, critical illness, hospital indemnity, vision, Legal & ID Shield, and medical & dependent care FSA. The effective date for new full-time employees is the first of the month following the date of hire.

Traditional or Roth 401k with a company match up to 5%, fully vested from day one, the effective date for 401k is the first of the month following 90 days of employment, for full and part-time employees.

WETCC offers annual leave and sick leave, which both start from the date of hire. WETCC has 19 paid holidays a year.

About WETCC

Established as a not-for-profit tribally controlled educational institution of higher learning, the first Charter was approved on February 5, 1998 “…to provide adult education and post-secondary educational services to enrolled members of the White Earth Reservation and to other eligible [Indigenous] and non-[Indigenous] residents of the area…”

Accredited by The Higher Learning Commission

Purpose Statement

• The college will present learning as a life-long process of discovery of knowledge embedded in the intellectual disciplines and the traditions of the Anishinaabe people.
• The college will support the self-determination of the Anishinaabe people through the preservation and promotion of their history, culture, and language.
• The college will seek to address the social, political, and economic needs of the White Earth Reservation through programs that encourage service to the community.
• The college will promote a philosophy based on the seven teachings of the Anishinaabe.

Mission- White Earth Tribal and Community College is an institution of higher learning dedicated to academic excellence grounded in Anishinaabe culture, values, and traditions.

Vision– Gaa-miinigoowizid Anishinaabe Gibimiwidoomin niigaanakeyaa – “We all are carrying into the future the way the Anishinaabeg was gifted.”

Equal Employment Opportunity Statement

The White Earth Tribal & Community College in accordance with Federal law and U.S. Department of Agriculture policy, this institute is prohibited from discriminating based on race, color, religion, sex, gender, sexual orientation, national origin, ancestry, age, marital status, disability, or any other characteristic protected by law.

Join us as a Marketing and Communications Coordinator if you’re passionate about crafting compelling stories that resonate across platforms while driving measurable results!