NWF’s focus on donor education and advocacy, combined with helping donors understand the ethical environment around giving in Indian Country, fills a gap that has historically resulted in bringing more harm than good to Native people and communities as well as to the nonprofits who serve them. While well intentioned, all too often, uninformed donors invest in organizations that do not act in the best interest of Native people, or shy away from investing at all due to broad public misconceptions and misinformation about Native people and communities.