Content Manager

  • Institute of American Indian Arts (IAIA), A Van Nu Po, Santa Fe, NM, USA
  • May 30, 2024
Full time Education

Job Description

Summary of Responsibilities

 

The Content Manager is responsible for designing, writing, creating, expanding, and maintaining and supporting content for IAIA’s presence on social media platforms, website, campus and museum TV screens, news, and local and national media outlets. The Content Manager will support IAIA’s mission, vision, and core values, and adhere to the objectives and strategies developed by the Director of Communications. The position will report to the Director of Communications and will have signature authority and manage the Communications Office when the Director of Communications is absent.

 

Essential Position Functions

 

Stay current on all appropriate social media platforms and post regular, informative, and engaging stories, photographs, comments, and updates. Maintain and update IAIA’s social media platforms, and the IAIA website, including the IAIA Museum of Contemporary Native Arts (MoCNA) social media platforms, serve as primary liaison with all departments, and serve as assistant editor for written copy Communications develops.  Perform as proofreader for documents prepared by Communications, and others, as necessary. Design, create, and update content that is displayed on TV screens across campus and the Museum. Assist with livestream events on campus and at the museum. The Content Manager will supervise the Communications’ student-worker process each semester.

 

•      Serve in leadership role by working with department directors and deans on new and ongoing initiatives.

•      Serve as senior designer and manager in the Communications Office as well as IAIA and the IAIA Museum of Contemporary Native Arts.

•      Act as secondary senior photographer for IAIA and the IAIA Museum of Contemporary Native Arts.

•      Serve as vice-chair for Communications Committee and the Open House Committee.

•      Attend and participate in the annual Strategic Priorities Budget Committee.

•      Post regular and informative updates to IAIA’s social media platforms (Facebook, Instagram, LinkedIn, Twitter, Google My Business, and others) that relate to IAIA faculty, students, programs, departments, as well as IAIA’s core values.

•      Research new and existing social media platforms, present overview of each platform’s audience, and determine what information is appropriate for each.

•      Report on all social media activity.

•      Expand IAIA’s video channels to increase followers.

•      Receive content from IAIA community, review, and post news postings, edit for uniformity, with guidance from the Director of Communications.

•      Determine what content is suitable for social media postings, and which platforms are appropriate.

•      Add public events to applicable social media platforms and include compelling images, along with well-written, and informative descriptions.

•      Review all comments on social media platforms to ensure that content reflects IAIA’s mission, vision, and core values.

•      Identify and repost relevant information gathered from others’ social media postings.

•      Schedule and initiate paid advertisements or “boost” ads on Facebook and other platforms for departments that request specialized and targeted marketing to its constituents. Track and reconcile all funds spent.

•      Act as first responder to private messages on official IAIA social media platforms.

•      Generate Insights for IAIA’s Facebook as well as IAIA Museum of Contemporary Native Arts’ (MoCNA) Facebook (and other social media platforms) with approval from the Director of Communications.

•      Make photographs and videos of events and the IAIA community for social media postings and advertising use.

•      Expand the audience for IAIA postings on all social media platforms.

•      Create hashtags, links, and other methods to spread IAIA information across all appropriate platforms.

•      Edit and proofread documents, postings, and other materials as requested.

•      Increase friends, followers, etc., on all IAIA social media pages.

•      Create and update content that is displayed on TV screens across campus and the museum.

•      Assist with livestream events on campus and at the museum.

•      Supervise Communications’ student-worker process during the Spring and Fall semesters.

 

 

Required Experience

 

Bachelor’s degree in a relevant field and at least three years of current, direct, and comparable experience with social media platforms and online advertising, photography and photographic processes, videography, and strong writing, editing, and proofreading skills.

 

Possess working knowledge of content management systems like WordPress, Wufoo, and Mailchimp.

 

Experience with social media platforms and advertising within them (e.g., Facebook, Instagram, Twitter, Google My Business, etc.). Ability to manage and schedule posts and ads cross-platform as well as generating statistics and Insights from campaigns. Understanding of sensitive issues and how to moderate commentary on social media platforms.

 

Experience with photography and photographic camera systems and processes. Knowledge of photographic software programs like Adobe InDesign, Adobe Photoshop, Adobe Lightroom, Adobe Express, and Adobe Bridge. Knowledgeable about how to prepare photographs for posting and presentation.

 

Ability to work with a myriad of constituents in a professional manner—from students, alumni, trustees, to staff and faculty.

 

Proven expertise and experience with writing, copy editing, and proof reading. Ability to adhere to follow style guide rules for the Institution.

 

Familiar with ScreenCloud software, or similar application, for managing TV screen content.

 

Experience with Microsoft Office Suite.

 

 

Preferred Experience

 

Bachelor’s degree in a relevant field and at least six years of current, direct, and comparable experience with social media platforms and online advertising, photography and photographic processes, videography, and strong writing, editing, and proofreading skills.

 

Familiarity with Native and Indigenous issues and perspectives, and education and arts organizations

 

Required Knowledge, Skills, and Abilities

 

•      Excellent oral and written communication skills.

•      Knowledge of AP Style Guide, proofreading marks, and other standard written communication practices.

•      Demonstrated expertise in communicating clearly and effectively with diverse peoples and groups.

•      Proven ability in a leadership role working successfully with faculty, students, staff, trustees, and volunteers as related to position responsibilities.

•      Proven skill and ability in a leadership role to present a pleasant, courteous, and professional demeanor and presence.

•      Adherence to appropriate standards of conduct and ethics, including confidentiality, integrity, and honesty.

•      Must have excellent performance-related skillset:

•      following and or complying with senior management directives.

•      exhibiting the ability to adapt effectively to changing work environments.

•      cooperating and collaborating respectfully with others.

•      participating in proactive problem solving.

•      Proven ability to work with minimal supervision, to begin projects independently (or as assigned), conclude projects or assignments on a timely basis, and produce materials by deadlines.

•      Demonstrate compliance with all applicable and essential IAIA policies, processes, and or procedures.

•      Ability to perform other duties as assigned.

 

Working Conditions

 

•      Work is performed in an office environment and as a desk job.

•      Ability to use a wide range of communications computer applications with proficiency.

•      Ability to sit at a desk for extended periods of time.

•      Ability to stand during events for extended periods of time.

•      Ability to reach for, grasp, and extend hand or arm in any direction as part of completing essential administrate and support tasks.

•      Ability to effectively use a keyboard, mouse, and computer for extended periods of time.

•      Ability to lift and maneuver items weighing over 20 pounds.

•      Ability to review a wide range of communications information effectively and efficiently.

•      Ability to receive, interpret, and respond to information communicated in various forms (e.g. verbal, written, etc.).

•      Requires occasional attendance at planned and off-campus and after-hours activities to include special events, photography sessions, and other job-related venues.

•      Performance evaluation will include assessment of performance results as described herein.

•      This position description is a general statement of required duties (essential functions) and responsibilities performed on a regular basis.