Social Media Manager

  • Southern Methodist University
  • Dallas, TX, USA
  • Sep 14, 2021
Full time Education Marketing

Job Description

Job Summary:

Social Media platforms and the way content is created continues to change at a rapid pace. We're looking for a social media manager who can internalize SMU's brand voice, adapt to ever-evolving trends and be accountable for content creation, social listening, analytics, social community management, and contributing to the organic and paid social media strategy for SMU's flagship platforms and partners across campus. Our ideal candidate is an engaging storyteller who understands how to create content tailored to different platforms and audiences.

This position reports to the Director of Social Media and supports SMU's marketing plan in alignment with Development and External Affairs goals and the University's strategic plan.

Essential Functions:

  • Concept, create, and manage content on TikTok, Instagram, Snapchat, YouTube, Twitter, Facebook, LinkedIn and other media/websites. This includes includes shooting video on a phone or DSLR camera, editing video in-app or on Adobe Premiere, publishing content, assisting with executing paid social strategy, and working with students, interns, faculty, staff and others to create and/or curate content.

  • Social community management: regularly listen, monitor and respond as appropriate to SMU-related discussions on on our platforms. Assist social media efforts during a crisis, working closely with the media and university relations team.

  • Incorporate insights from analytics manager. Coordinate with marketing team, schools and units to conceptualize ideas for innovative social media projects and campaigns that actively engage key audiences (alumni, students, prospective students, parents, influencers, etc.).




Education and Experience:

Bachelor’s degree is required, preferably in Digital Media or Communications.

A minimum of three years of work experience developing and implementing organic and paid social strategies to effectively engage audiences. Experience shooting and editing photos and video is also required, as well as a mix of creative and project management experience.

Knowledge, Skills and Abilities:

Candidate must have in depth knowledge of social media platforms such as Facebook, Twitter, Instagram, Snapchat, YouTube, and LinkedIn. Must also have knowledge of trends, best practices in social media and digital engagement. Demonstrated ability to use social media to communicate effectively with diverse audiences is essential.

Experience extrapolating and incorporating analytics insights is required. Understanding differences between platforms and tailoring content strategies accordingly is essential.

Candidate must demonstrate strong verbal and interpersonal communication skills, as well as the ability to build strong relationships with administrators, faculty members, students & staff, to generate story ideas for social media channels. Strong writing skills with the ability to produce error-free communications and other materials are required. Strong editing and proofreading skills are essential.

Candidate must possess strong organizational, planning and time-management skills with the ability to proactively manage multiple priorities and stakeholders. Must also demonstrate a strong attention to detail. Strong project management skills are essential.

Candidate must possess strong problem solving skills with the ability to be resourceful, proactive and seek assistance as needed. The ability to work both independently and collaboratively as part of a team is essential.

Candidate must have the ability to shoot and edit photos and videos. A strong proficiency with Adobe Photoshop and Premiere is required. Proficiency with After Effects is preferred.

Physical and Environmental Demands:

  • Sit for long periods of time

  • Handle objects (dexterity)

  • Stand

  • Walk for long distances

Deadline to Apply:

October 1, 2021

Priority consideration may be given to submissions received by September 22, 2021

EEO Statement:

SMU will not discriminate in any program or activity on the basis of race, color, religion, national origin, sex, age, disability, genetic information, veteran status, sexual orientation, or gender identity and expression. The Executive Director for Access and Equity/Title IX Coordinator is designated to handle inquiries regarding nondiscrimination policies and may be reached at the Perkins Administration Building, Room 204, 6425 Boaz Lane, Dallas, TX 75205, 214-768-3601,